Hershey
Her for She: Cuando nos unimos elevamos la barra
"Durante los meses de marzo y abril, para conmemorar a la mujer, la marca Hershey’s llevará a cabo una campaña innovadora conocida como: “HER for SHE”. Bajo el emblema: “Cuando nos Unimos Elevamos la Barra”, la marca resalta el trabajo y los logros de mujeres emprendedoras que no han tenido una plataforma para demostrar y dar a conocer su gran labor. Esta campaña, creada en Brasil en el 2020, se llevará a cabo en Puerto Rico por tercera vez y estará enfocada en la sororidad."
Fuente: El nuevo día
The campaign was published in multiple traditional media outlets and digital. We wanted to share Hershey's platform with 7 women who were doing amazing things in their line of work, but didn't had a public or famous platform for others to know them. Here you can know their powerful stories.
Fuente: El nuevo día
The campaign was published in multiple traditional media outlets and digital. We wanted to share Hershey's platform with 7 women who were doing amazing things in their line of work, but didn't had a public or famous platform for others to know them. Here you can know their powerful stories.
We interviewed all 7 profiles to know about their success, failures and learnings throughout their lives and careers. Here's what they shared.
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We designed a website that invited other women to share empowering messages with others and to share their own stories of success to inspire others. For that we designed a multipurpose website.
The message was shared in other markets in South and Central América.
Credits
Agency: Arco Publicidad - San Juan PR
Creative Director: Jonathan Díaz
Art Director: Zayira Albino Hernández
Copywriter: Paola Carolina Hernández
Content Creator: Francheska Arroyo
Digital Animator: Paola Ojeda
VP: Luisa Pagán
Account Service Director: Susanne Alonso
Account Director: Marla Alonso
Account Executives: Chantelle Mejías & Verónica Rivera
Digital Director: Cristina Santín
Editor: José Gerena
Producer: Lidiana Miranda
Videographer and Editor: Willie Rodríguez
Traffic and Production Director: Luisa Jiménez
Photographers: Luis R. Vidal & Raymond Morales
Agency: Arco Publicidad - San Juan PR
Creative Director: Jonathan Díaz
Art Director: Zayira Albino Hernández
Copywriter: Paola Carolina Hernández
Content Creator: Francheska Arroyo
Digital Animator: Paola Ojeda
VP: Luisa Pagán
Account Service Director: Susanne Alonso
Account Director: Marla Alonso
Account Executives: Chantelle Mejías & Verónica Rivera
Digital Director: Cristina Santín
Editor: José Gerena
Producer: Lidiana Miranda
Videographer and Editor: Willie Rodríguez
Traffic and Production Director: Luisa Jiménez
Photographers: Luis R. Vidal & Raymond Morales