KFC Puerto Rico
Kruji Halloween
After launching their Krunchy Chicken (Pollo Kruji in Spanish), KFC Puerto Rico created a print series depicting classical Halloween figures, known for their enchanting characteristics. Just as KFC's chicken. The brand captured close-up images of the chicken breading, focusing on the natural figures it forms, within its intricate grooves and shadows.
The print series was reviewed and published by Lürzer's Int'l Archive, BestAdsonTV.com, Latin Spots and Little Black Book.
The print series was reviewed and published by Lürzer's Int'l Archive, BestAdsonTV.com, Latin Spots and Little Black Book.
Credits
Agency: Arco Publicidad - San Juan PR
Creative Director: Jonathan Díaz
Art Director: Zayira Albino Hernández
Copywriter: Gabriel Carrero
Retoucher: Eduardo Veguilla
Content Creator: Carlos Rivera
VP: Luisa Pagán
Account Supervisor: Kiara Morales
Account Executives: Gabriela Mojica
Photographer: José Gerena
Producer: Lidiana Miranda
Traffic and Production Director: Luisa Jiménez
Agency: Arco Publicidad - San Juan PR
Creative Director: Jonathan Díaz
Art Director: Zayira Albino Hernández
Copywriter: Gabriel Carrero
Retoucher: Eduardo Veguilla
Content Creator: Carlos Rivera
VP: Luisa Pagán
Account Supervisor: Kiara Morales
Account Executives: Gabriela Mojica
Photographer: José Gerena
Producer: Lidiana Miranda
Traffic and Production Director: Luisa Jiménez
Sigue el aroma a KFC
It is known that the distinct "aroma" of KFC's chicken can be recognizable miles away. We created a series of bus shelters ads, billboards and social media artwork place strategically and through geo located social ads that would drive the public to the nearby KFC restaurant. The typography was shaped in the form of the scent giving an organic shape that would drive the eye of the consumer to the scent too.
Credits
Agency: Arco Publicidad - San Juan PR
Creative Director: Jonathan Díaz
Art Director: Zayira Albino Hernández
Copywriter: Gabriel Carrero
Content Creator: Carlos Rivera
VP: Luisa Pagán
Account Supervisor: Kiara Morales
Account Executives: Gabriela Mojica
Digital Director: Cristina Santín
Associate Media Director: Nyrma Garay
Traffic and Production Director: Luisa Jiménez
Agency: Arco Publicidad - San Juan PR
Creative Director: Jonathan Díaz
Art Director: Zayira Albino Hernández
Copywriter: Gabriel Carrero
Content Creator: Carlos Rivera
VP: Luisa Pagán
Account Supervisor: Kiara Morales
Account Executives: Gabriela Mojica
Digital Director: Cristina Santín
Associate Media Director: Nyrma Garay
Traffic and Production Director: Luisa Jiménez